Dubai is the focus for digital outdoor advertising company, Enlightening Media.
This newcomer to the outdoor display advertising scene is increasing its offering in rapid succession within this lucrative market. We have seen with our own eyes the power of what can be achieved from advertising on an Ultra HD LED display billboard versus a static billboard, it is a very powerful form of media. The outdoor advertising industry is currently undergoing an upgrade with static billboards where possible being modernised to meet the demands of advertisers.
Best news of all, advertisers are willing to pay a premium to advertise on digital display boards versus traditional non-moving static boards.
To give you an example, Enlightening Media has an already operational LED billboard in the town of Halifax in the UK. Previously this billboard was charging £250 per week for a static advert, whereas today the billboard is able to charge £450 per week for a video for advertisers which is looping every 10 seconds.
The Halifax billboard is currently running 7 adverts with the likes of Specsavers, RSPCA, Toyota, Pizza Hut along with local colleges and utility companies all wanting to be seen.
Clearly, the more modern LED billboards are able to generate a higher revenue without all of the maintenance costs. Previously, you would have a couple of guys come along and paste the new advert on to the static board.
Now however, with the modern LED digital display boards, Enlightening Media are able to project and update the LED board from their head office by computerised technology.
Even better, the advertiser opens themselves up to the world of Contextual Advertising.
If it is sunny, the local beach club will want to run their ads. If it is raining, the company may decide to have their ads shown on another day, the flexibility is one of the main features the advertisers will pay premium rates for.
For instance, if it is barbecue season, the local barbecue supplier might run ads displaying videos enticing the consumer to buy as it is so visual and real.
Companies are now even making plans to embed cameras in billboards and scan the faces of people who pass by the billboard! The software will tell the advertiser how many people passed the billboard and how long they looked at it. Most individuals will have their gender read by an accuracy of 85%, men and women could see different ads based on their gender, how amazing….
These campaigns intend to be “ultra-targeted” to direct advertisements only to individuals who frequent the area. This is another form of contextual advertising that may be available in the near future.
Enlightening Media Dubai Investment
So, static billboards are purchased with investors funds in prime locations such as Sheikh Zayed Road Dubai, the static billboard will then undergo a process of conversion into an LED digital display board which is capable of displaying images and video – the conversion process typically takes 6 to 8 weeks.
The key for Enlightening Media is to identify already operational static billboards which have potential for being updated to the more modern LED versions. The benefit of identifying static sites is that you often be able to retain the advertisers and planning permission is very easy to get when undergoing a simple conversion from static to LED.
Outdoor Reaction Statistics – Enlightening Media
- 72% of billboard viewers frequently or sometimes shop on their way home from work.
- 68% frequently or sometimes make their shopping decisions while in the car.
- 38% make the decision to stop at the store while on their way home.
- 24% say they were motivated to visit a particular store that day because of an outdoor ad message.
- 50% reported receiving directional information from a billboard.
- 24% said they have immediately visited a business because of an outdoor ad message.
The digital outdoor advertising industry is substantial and our investors are able to access the Enlightening Media Investment from just $20,000.
Enlightening Media Dubai Investment
Many investors have already purchased fractional shares in display advertising boards in Halifax, Liverpool and Dubai. Investors will benefit from a fixed return in the first two years of at least 8% and then 25% to 30% in years 3 to 6.
This is the very first time that the outdoor display advertising market is being offered to investors.
Currently, we have sold out in two locations and have a third on offer.
Detailed information is available to help you understand more about this incredible investment opportunity on offer from Enlightening Media.